Under the partnership tagged “Confam Collabo”, SBC’s refreshing range of beverages — including Pepsi, 7Up, Mirinda, Teem, Mountain Dew, Rockstar Energy Drink, Lipton Ice Tea, Supa Komando Energy Drink, H2Oh, and Aquafina premium drinking water — will now be available across more than 175 Eat’N’Go outlets nationwide.
This collaboration officially launched on April 6, 2023, marking a new era of exciting food and beverage pairings for Nigerian customers.
Delivering “Confam Enjoyment” to Every Customer
Speaking on the partnership, Segun Ogunleye, General Manager, Marketing at Seven-Up Bottling Company, expressed excitement about the collaboration between the two powerhouse brands:
“We are thrilled about this ‘Confam Collabo’. Two renowned consumer-focused brands are joining forces to give Eat’N’Go customers more refreshment choices and better value. This partnership is indeed the Confam enjoyment we’ve all been waiting for.”
Through this partnership, customers can enjoy the perfect combination of Domino’s Pizza and Pepsi, or pair their favorite Cold Stone Creamery ice cream and Pinkberry Frozen Yoghurt with any of SBC’s refreshing beverages — offering a seamless and delightful dining experience.
Eat’N’Go Reinforces Its Customer-Centric Commitment
Mr. Patrick McMichael, Group Chief Executive Officer of Eat’N’Go Africa Limited, emphasized that the collaboration underscores the company’s ongoing dedication to improving customer satisfaction and menu innovation.
“At Eat’N’Go, our passion is to give customers the best flavor experiences. We constantly explore innovative ways to improve our menu and product offerings. The Confam Collabo with SBC is a reflection of our continued focus on customer happiness and quality,” said McMichael.
He further highlighted that the partnership aligns perfectly with Eat’N’Go’s mission of combining great food with diverse beverage choices, ultimately enhancing the overall customer experience across all its brands.
Strengthening Nigeria’s QSR and Beverage Ecosystem
The Eat’N’Go x SBC partnership is more than a business alignment — it represents a shared vision of value, quality, and innovation. By integrating Nigeria’s top beverage brands into Eat’N’Go’s menu offerings, both companies aim to deliver consistent excellence and refreshment nationwide.
Customers can now enjoy a wider variety of drink and food pairings — whether savoring a hot slice of Domino’s Pizza, a scoop of Cold Stone Creamery ice cream, or a swirl of Pinkberry Frozen Yoghurt — all complemented by SBC’s trusted beverage portfolio.
About Eat’N’Go Africa Limited
Eat’N’Go Limited is Africa’s leading master franchisee for Domino’s Pizza, Cold Stone Creamery, and Pinkberry Gourmet Frozen Yoghurt brands. Since launching in 2012, the company has grown to over 200 stores across Africa, providing high-quality food and excellent service. Eat’N’Go remains dedicated to expanding its footprint across the continent, bringing the best global food brands and experiences closer to African customers.
About Seven-Up Bottling Company (SBC)
Seven-Up Bottling Company Ltd (SBC) is one of Nigeria’s leading beverage manufacturers, headquartered in Lagos. SBC produces and distributes some of the country’s most loved brands, including Pepsi, 7Up, Mirinda, Teem, Mountain Dew, Rockstar Energy Drink, Lipton Ice Tea, Supa Komando Energy Drink, H2Oh, and Aquafina premium drinking water.
The company remains committed to delivering refreshment and joy to millions of Nigerians daily through innovation, sustainability, and partnership.
Learn more at www.sevenup.org.
