EatN’Go Limited, the master franchisee for Domino’s Pizza, Cold Stone Creamery, and Pinkberry Gourmet Frozen Yoghurt in Africa, has officially launched a comprehensive Digital Transformation Initiative designed to redefine customer experience and operational excellence across its brand portfolio.
The initiative is a key step in EatN’Go’s commitment to innovation, focusing on technology-driven growth, smarter logistics, and personalized engagement. It aims to position the company at the forefront of digital transformation within Africa’s quick-service restaurant (QSR) industry.
“This digital transformation marks a new era for EatN’Go,” said Patrick McMichael, Group Chief Executive Officer of EatN’Go Africa. “We are integrating intelligent technologies that not only streamline operations but also elevate how our customers interact with our brands every day.”
Core Components of the Initiative
1. New Mobile Applications
EatN’Go is rolling out redesigned mobile applications for all its brands, featuring improved interfaces, faster order processing, real-time order tracking, and integrated loyalty programs. The apps will provide customers with an effortless way to order, customize, and track deliveries — all within a unified experience.
2. Enhanced Delivery Ecosystem
To improve delivery speed and reliability, EatN’Go is investing in advanced routing algorithms and AI-powered logistics systems. These upgrades will optimize delivery routes, reduce wait times, and ensure better service coverage across Nigeria and other African markets.
3. AI-Powered Customer Support
The company is introducing an AI-driven customer service platform to provide 24/7 real-time assistance. Customers will enjoy faster response times, personalized recommendations, and improved engagement through chatbots integrated into the mobile apps and website.
Driving Operational Efficiency and Innovation
In addition to enhancing customer experiences, EatN’Go’s digital transformation will modernize backend operations. The company is deploying data analytics tools for smarter decision-making, automated reporting systems, and cloud-based infrastructure to improve efficiency and security across all business units.
“Our mission has always been to deliver happiness through exceptional service,” added McMichael. “By embracing digital innovation, we’re creating a stronger, smarter, and more connected EatN’Go for the future.”
Empowering the Future of QSR in Africa
EatN’Go’s digital transformation aligns with global best practices in the foodservice industry and demonstrates the company’s leadership in Africa’s fast-evolving technology landscape. The initiative will also create new opportunities for tech-driven employment, digital partnerships, and enhanced sustainability through paperless operations.
About EatN’Go Africa
EatN’Go Limited is Africa’s leading master franchisee for Domino’s Pizza, Cold Stone Creamery, and Pinkberry Gourmet Frozen Yoghurt. Since its establishment in 2012, EatN’Go has continued to champion innovation, quality service, and community growth across its African operations.